Walbrook PR appointed by AIM listed eSports player Gfinity plc
Walbrook PR, which provides high quality Financial PR and Investor Relations to Small Cap and AIM listed companies, announces its appointment as Financial PR adviser to Gfinity plc, the AIM listed eSports specialist.
Founded in 2012, Gfinity has quickly established itself as one of the world's leading eSports companies. The London-based business enjoys strong relationships with game publishers, players and the wider eSports community and has already built a strong reputation for delivering high quality competitions, both on-line and off-line, and producing industry leading eSports broadcasts.
The Company has over half a million registered users, eligible to compete in its online competitions and stages world leading off-line events, which see the top players in the world, across a range of eSports titles travel to the Gfinity Arena in London to take part in competitions, which are broadcast on-line to millions of viewers around the world. The Company stages events featuring a number of top video gaming titles, across PCs, consoles and mobile devices.
The Company monetises the strong position that it has created through a combination of sponsorship, advertising, broadcast income relating to Gfinity's own events and through fees received for creating and delivering bespoke events for sponsors and game publishers seeking to engage with the eSports community.
eSports (electronic sports) is watching or playing competitive video gaming. Leading titles include League of Legends, Counter Strike: Global Offensive, Defence of the Ancients 2 (DoTA 2), Call of Duty and Rocket League. The industry is growing rapidly, with new communities developing around more and more titles. The global eSports market generated US$325 million of revenue in 2015 and is expected to make $463 million in 2016. The global eSports audience in 2015 was 226 million people, 80% under the age of 35 and 70% male (source: Newzoo). Online streaming channels Twitch and YouTube command the biggest audiences, although eSports events are also now being broadcast on conventional TV. The 2015 League of Legends Championships finals in Berlin were watched by 36 million people, with a peak concurrent viewership of 14 million viewers, while at DotA 2's flagship annual championship 'The International 2016' competitors from around the world competed for a prize pot of over $20 million.
Paul McManus, Founder & Managing Director of Walbrook PR, said: "With our considerable experience in advising technology focussed and digital media companies, we are delighted to be advising Gfinity on its financial media and investor relations programme.
In this rapidly expanding industry, I believe that Gfinity are well placed to enter a period of significant growth as the Company looks to capitalise on their strong position in the eSports community and convert their already large audience into a model to create shareholder value.
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About Walbrook PR:
"Walbrook PR was founded in April 2009 by Paul McManus and focuses on providing high quality Financial PR and Investor Relations to Small Cap and AIM listed companies.
Walbrook PR is ranked #2 in the AIM Adviser Rankings guide, having risen from 18th when first joining the Top 20 in July 2009. These rankings show Walbrook to be the best performing Financial PR amongst the leading Financial PR Advisers over the last five years, based on the increase in the number of AIM clients. Walbrook acts for 66 listed companies (mainly AIM) across a wide mix of sectors and is ranked in the top two for both Healthcare and Technology, by number of AIM clients."
Walbrook PR prides itself on having a strong reputation for working with growing UK Small Cap and AIM listed companies; a proven IR offering, which focuses on the Private Client Investment Management community and the retail investment community; and on having a proactive, hands-on approach from a committed team with full ownership of the business.